Born and raised in Japan, LOSERS is always striving to create things with a sense of iki. A concept of beauty & perseverance unique to Japan. The strength to get back up and carry on, no matter what life throws at you. This is the basis for the slogan “Stick To Your Guns”. Unlike most sneakers which have their logo on the side of the shoe, LOSERS’ trademark is the V-shaped design on the toe. This symbolizes the toe strap on traditional Japanese footwear; Geta, Zori and Waraji.